Privacy Policy
Online Privacy Policy
This Privacy Policy describes how Adirondack Pet Food and its affiliates (“Adirondack”, “we”, “our”, or “us”) will use and share the information we collect or receive from or about you when you visit adirondackpetfood.com (our “Website”). This Privacy Policy (“Privacy Policy”) does not apply to other third party websites and applications accessed by or through our Website.
We are committed to protecting your personal information. If you have any questions or concerns about our Privacy Policy, or our practices with regards to information we collect from or about you, please contact us at info@blackwoodpetfood.com.
Please read our Privacy Policy carefully. By using our Website, you consent, where required, to the collection, use and sharing of your information, including your personal information, as described below.
Information We Collect
We collect information about you in various ways. For example, you may provide information directly to us or we may collect certain information about you automatically through your use of our Website. Some of the information you provide to us or that we collect is “personal information.” The personal information that you provide and that we collect or receive from you depends on the context of your interaction with us and our Website, the choices you make when you use our Website, and the products and features that you use.
Information You Provide To Us
When you interact with us through our Website, we may collect or receive information about you. For example, you provide information to us when you express an interest in obtaining information about us or our products or services, communicate with us, or when you use our Website.
Some of the information you provide to us may, for example, include the following:
• Name and contact details. This includes information such as your address, email address and telephone number.
Information We Collect Automatically
When you use our Website, we may automatically collect certain information about you. Automatically collected information may, for example, include the following:
• Your IP address or mobile device identifier.
• The type of browser and operating system you are using.
• The domain name of your Internet service provider.
• Information collected via cookies and other tracking technologies. This includes information about the content you view and the features you access on our Website. For more information see “Online Tracking and Advertising” below.
• Information regarding when you access and how you use our Website. This includes information regarding the duration of your engagement with certain aspects of the Website.
This information may be combined and linked with information from other sources.
How We Use Information
We may use the information collected pursuant to this Privacy Policy in the following ways:
• To present our Website and its contents to you and to operate our Website.
• To deliver the information, products or services you have requested from us.
• To reach out to you about and market or promote new information, products or services to you that we believe you may be interested in.
• To communicate with you, including to notify you about changes to our Website.
• To help us improve our Website and deliver a better and more personalized experience. This includes by enabling us to estimate and analyze our audience size and usage patterns, store information about your preferences, speed up your searches and recognize you when you visit our Website.
• To deliver targeted advertising to you. Please see “Online Tracking and Advertising” below for further information about our and third parties’ use of cookies and other tracking technologies to provide you with relevant ads on our Website and other sites, and information about how to disable cookies and make other choices related to targeted advertising.
• With respect to information collected in connection with our online forums and communities, to provide an interactive experience and facilitate participation in these online forums and communities and, from time to time, to offer you products, programs, or services.
• To carry out our obligations and enforce our rights arising from any contracts entered into with you. This includes for billing and collection, and as we believe is necessary or appropriate to protect, enforce or defend the legal rights, privacy, safety or property of the Website, its employees or agents, or other users or to comply with applicable law.
• For our legitimate interests and in any other way we may describe when you provide the information, or otherwise at your direction or with your consent.
• As permitted by law or as we may notify you.
How We Share Information
We may share the information that we collect pursuant to this Privacy Policy, as follows:
• With our affiliates.
• With our service providers, business partners and vendors. These third parties may include companies that host our Website, provide web analytics, data processing, advertising, email distribution, payment processing and other services. These third parties may use your information as is necessary or appropriate for the performance of the services they provide to us, or as otherwise contractually permitted.
• With the public and other users of our Website. For example, when you submit a review that is then posted on our Website, hashtag or otherwise tag our brand on social media.
• When you request any of our products or services. We will share your information to the extent necessary to fulfill your request.
• When required to do so by law. For example, in response to a court order or a subpoena. We also may disclose such information in response to a law enforcement agency’s request.
In addition, please note that if Adirondack or any of its affiliates, subsidiaries or lines of business is merged, acquired, divested, financed, sold, disposed of or dissolved, including through merger, consolidation, sale or divestiture of assets, the relevant customer database, including personal information we may possess about you and information collected pursuant to this Privacy Policy, may, in whole or in part, be sold, disposed of, transferred, divested, or otherwise disclosed as part of that transaction or proceeding.
• Any mobile data collected from SMS campaign 24562 will not be shared outside of BrightPet Nutrition Group.
Online Tracking and Advertising
Cookies and Other Tracking Technologies.
We and service providers or partners we engage may use cookies and other similar technologies to understand usage of the website, improve our content and offerings and deliver advertisements in which you might be interested. Cookies are bits of text that are placed on your computer’s hard drive. Our website uses both session cookies and persistent cookies. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be accessed every time you use our website.
We may use cookies and other tracking technologies in a variety of ways. For example, to:
• Enable us to provide our Website and its content to you.
• Provide us with information about which portions of our website are the most popular by enabling us to see what web pages a user visits and how much time a user spends on each page.
• Personalize your experience on our website (e.g., to recognize you by name when you return to our site, to save your password in password-protected areas, or to tailor content, or product and service offerings).
• Help us or ad networks understand what ads you have seen to otherwise target advertising to you.
Our website may use Google Analytics, a web analytics service offered by Google. You may learn more about Google’s practices with Google Analytics by visiting Google’s privacy policy at http://www.google.com/policies/privacy/partners.
Your Choices.
The Website uses cookies to improve your experience while you navigate through the Website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the Website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies through the Website’s cookie settings. But opting out of some of these cookies may have an effect on your browsing experience.
Social Media and Other Platforms
You may be able to access social media networks like Facebook, LinkedIn or Instagram (“Social Media Platforms”) directly or indirectly through our Website. You may also have the option of posting your activities on Social Media Platforms, tagging our brands, or posting content to pages we maintain on Social Media Platforms. As a result, we may collect information from or about you via Social Media Platforms. In addition, we may sometimes require you to tag our brands or “hashtag” our brands in order to participate in contests and sweepstakes. If you choose to make any of your activities or other content available through a Social Media Platform, including on our pages, or you engage in other activities in connection with a Social Media Platform, your friends and followers on those Social Media Platform that you have enabled, and potentially the general public, will be able to view those contributions and activities. Please remember that the manner in which Social Media Platforms use, store, and disclose your information is governed by the policies of such third-parties. Adirondack is not responsible for the privacy practices or other actions of any Social Media Platforms that may be enabled via our Website.
Links to Third Party Websites
Our Website contains links to third party sites and services whose privacy practices may be different than ours. We also allow you to connect with other third-party sites and services. Even if the third-party is affiliated with Adirondack, Adirondack has no control over these linked sites, all of which have separate privacy and data collection practices, independent of Adirondack. Adirondack has no responsibility or liability for these independent policies or actions and is not responsible for the privacy practices or the content of such websites. You should consult the other third-party sites’ and services’ privacy notices in order to better understand their privacy practices.
“Do Not Track” Signals
Adirondack does not recognize the “do not track” signals that some browsers may employ as no uniform standard for responding to such signals has been developed at this time.
Security
We have put in place reasonable administrative, technical, and physical safeguards to help prevent unauthorized access, maintain data security and correctly use the information we collect from and about you. However, no system can be completely secure and we do not guarantee that unauthorized disclosures and access will not happen. Although we take reasonable measures to safeguard against unauthorized disclosures of information, we cannot assure you that your personal information or other information will never be disclosed in a manner that is inconsistent with this Privacy Policy.
Children’s Privacy
Our Website is not intended for users under the age of 16, and Adirondack does not knowingly collect information from anyone under the age of 16. No one under the age of 16 is permitted to use this Website or provide Adirondack with personal information.
Non-U.S. Visitors
Any information we obtain about you in connection with your use of our Website may be processed and stored in the United States or other countries.
Accessing, Correcting, and Deleting Your Personal Information
We take reasonable steps to accurately record the personal information that you provide to us pursuant to this Privacy Policy and any subsequent updates to such information. We encourage you to review, update, and correct the personal information that you provide to us pursuant to this Privacy Policy. Please contact us at info@blackwoodpetfood.com in order to do so.
How to Unsubscribe
If at any time you wish to be removed from our database so that you no longer receive promotional emails from us, please email info@adirondackpetfood.com and we will be happy to remove you from the list.
Changes to this Privacy Policy
This Privacy Policy may be changed by Adirondack or its affiliates at any time and such changes will apply to information we collected from you pursuant to a previous privacy policy. The revised Privacy Policy will be posted on the appropriate portion(s) of our Website and will indicate at the bottom when it was most recently updated. We encourage you to periodically check back to review this policy so that you know what information we collect, how we use it and with whom we share it.
How to Contact Us
If you have any questions or concerns about this Privacy Policy or its implementation, please contact us at info@blackwoodpetfood.com.
This Privacy Policy was last updated on November 5, 2021.